The business plan is more than a document. First and foremost, it is a process; a process that enables an individual and, more importantly, a team, to come together and commit to a business adventure of significant personal and professional risk.

The business plan is a process that evaluates the opportunity, quantifies the resources required, and lays out a road map for implementation. The business plan integrates all the functional elements -- marketing, sales, operations, and finance into a single cohesive force.