Shelley McPherson will be the first to tell you that starting her own business from scratch was very challenging both mentally and physically. Even with Shelley’s past managing experience at a wiping rag business her father started in California, there were still challenges. Incorporating her dream of operating her own business with her desire to make a difference in the world through recycling led her to create a line of unique and practical products she offers for retail sale.

Before Shelley set off on her start-up business adventure she contacted the Southern Colorado SBDC and began working on a business plan. Shelley identified immediately with the importance of a business plan and was able to begin working on one while receiving entrepreneur training through the state certified SBDC Leading Edge Program.

American Wiping Rags, Inc. (AWR), manufactures six different types of disposable cotton wiping rags. The rags are manufactured from 100% recycled, clean cotton material that is sorted, cut to size and packaged. In 2006 the company also began offering a product line of microfiber cleaning cloths, mops and dusters. The durable cloths can handle at least 200 washes and are biodegradable. In 2009, AWR added their latest sorbent line which is a product made of paper, wool and cotton and is designed for containment of oil-based spills and hazardous liquids.

By continuing to participate in SBDC business development offerings, Shelley continues to receive on-going and invaluable business advising, support and encouragement. “With all the changes in the economy and just the business itself, it’s important for any entrepreneur to continue to educate themselves and incorporate new ideas. The SBDC is a great resource to do so.”